Designers > Apparel/Accessories > NIMANY
The concept of hand-modified clothing started when Nima Behnoud and his friends were 15. They made hand-distressed denim and held shows in the underground parties in northern Tehran. They sold them to the hipster crowd not to make money but to be cool! Today same hunger and fascination has turned into an organized clothing line -- NIMANY -- and now their dream is to show the world the magical teenage years that they had in Tehran. The focus is the lifestyle that got developed in the underground scene of Tehran and how modernity was born within an underground layer of a country like Iran.
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